Pernod Ricard UK is introducing Malibu Red to the UK market for the Christmas season.

A mix of Caribbean Malibu rum and Mexican Olmeca Tequila, Malibu Red allows retailers to tap into the growing appeal of mixable speciality spirits suited to high-tempo social occasions, says Pernod Ricard. The launch will be supported by a marketing campaign, centred on R&B singer-songwriter Ne-Yo.

RRP: £16.99

tel: 020 8538 4484

Topics