McEwan’s has introduced a new price-marked four pack to the wholesale and convenience channel.

The McEwan’s Export 4X 400ml shrink wrap can pack is priced at £4.75. It is the fastest-selling four pack in the premium canned ale category (IRI data to Impulse channel).

Wells & Young director of sales for off trade Karl Frestle: “Shoppers stocking up for social gatherings like [Halloween and Bonfire Night] will want to buy a big name brand like McEwan’s and pmps give a perception of better value.”

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