Heineken has announced a new TV and digital campaign in anticipation of the latest James Bond movie, Skyfall.
Challenging consumers to defy his enemies and ‘crack the case’, viewers will be taken on an epic train journey alongside stunning Bond newcomer Bérénice Marlohe. Launching on September 20, the interactive experience begins where the TV advert leaves off, with viewers invited onto a train by Bérénice before it embarks on a voyage through snowy mountains. A series of gruelling tests will lead the viewers to ‘crack the case’ while protecting its contents from ferocious Bond villain.
The campaign builds on Heineken’s 15-year relationship with the Bond franchise.
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