Convenience retailers could soon be reaping the benefits of a new data analysis service which claims to measure sales through the independent channel better than any previous method.

Instead of using store epos data as the main source, SalesOut records the transactions between retailers and participating wholesalers, so can provide an accurate measure of the products being stocked by small retailers and the performance of the independent sector as a whole.

Originally devised in partnership with Nisa-Today's, SalesOut is now also gathering data from Booker, Musgrave Retail Partners and Spar wholesaler Appleby Westward. Overall, information from 25,000 stores, including 7,500 symbol outlets, is being collated.

SalesOut commercial director Steve Collins told C-Store: "If suppliers can see good quality data they are more likely to devise and invest in strategies for the independent sector."

Collins also revealed that the company is developing a retailer portal so that stores will be able to benchmark their range and sales against the industry.