Leading confectionery manufacturer, Perfetti Van Melle, has packed five flavours into one lollipop to create the Chupa Chups Flavour Playlist XXL.
Available from next month, the lollipop (RRP 50p) comprises Cola, Cherry, Lemon and Lime flavours, with Strawberry bubble-gum at its core. The flavour fusion is expected to appeal to teenagers and the launch will be amplified by organic social media to drive excitement.
Chupa Chups is the UK’s leading lollipop brand and is worth £17.7m, +5% year-on-year (Circana).
Kim McMahon, brand manager at Chupa Chups, said: “We are thrilled to introduce the Flavour Playlist XXL, our latest innovation that showcases the diverse range of flavours that Chupa Chups is known - and celebrated - for. This product is all about pushing boundaries and rede-fining what’s possible in the confectionery industry – it’s a gamechanger for sweet enthusiasts everywhere.
“In addition to being the UK’s most eaten and purchased lollipop [Circana], Chupa Chups has earned a reputation for delivering fun and excitement through its iconic products; the Flavour Playlist XXL further strengthens this reputation, offering consumers an exciting new way to enjoy their favourite Chupa Chups flavours!”
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