In a bid to grow healthier snacking sales, Mondelez International has unveiled a non-HFSS Cadbury Brunch Light range.
The new bars (RRP £1.25 for a 5x26g multipack) are available in Honey & Oat and Orange flavours. They each contain wholegrain oats and 12% milk chocolate and come in at under 100 calories.
The Honey & Oat variant taps into the number three flavour across total healthier biscuits, which is growing by 10% (Nielsen). What’s more, Cadbury Brunch Light Orange taps into the third biggest flavour across biscuits as a whole (Kantar).
Bethany Wenn, brand manager for Cadbury Brunch at Mondelēz International, said: “We know that shoppers are on the hunt for lower calorie cereal bars that still taste great, so the delicious new Cadbury Brunch Light bars are certainly set to be a hit in-store. Cadbury Brunch has always carried healthier snacking cues so this latest launch will help retailers unlock more of these health-conscious sales.”
The Cadbury Brunch Light bars join Mondelēz International’s growing range of non-HFSS offerings which includes belVita Soft Bakes in Apricot, Blueberry, Golden Oats, and Red Berries flavours, the Maynards Bassetts Juicies range and Cadbury Fruitier and Nuttier. For more information as well as ranging and merchandising advice, retailers can visit www.snackdisplay.co.uk.
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