BAT unveils Pall Mall capsule variant

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BAT has unveiled a new capsule variant of its Pall Mall brand. Pall Mall ‘Click On’ is the first capsule cigarette to enter the value tobacco segment, BAT claims. A small mentholated capsule embedded within the filter allows smokers to ‘click’ the capsule in the filter to release a burst of liquid that delivers a fresh taste. It will be available from February 6 in Kingsize 19s with a launch price of £5.33, before moving to a £5.47 rrp.

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Readers' comments (4)

  • Bought these today - Hmm, not that great... 8mg tar, 0.6mg nicotine and 8mg carbon monoxide leaves them quite light and smooth but the menthol capsule is is just a waste of time - If you want menthol, smoke menthol right?

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  • I bought these today, you can't really taste the menthol in them when you click the capsule.. and as Craig said they're too smooth and light..

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  • I have just tried one and i am pleased to say it was not bad ,i quite like a menthol from time to time so for me it is a good idea and i don't smoke as many either

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  • what is in this 'liquid'? I know I'm already inhaling a barrage of chemicals, but surely it is illegal not to specify what this new 'liquid' contains.

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