McColl’s Retail Group has hit the milestone of opening its 100th Morrisons Daily store.

The conversion of the McColl’s store at Ellesmere Port came two months ahead of schedule as the business were able to implement six store conversions per week.

The rollout of the Morrisons Daily format is a key component of McColl’s’ strategic focus on food-led convenience, with a view to driving incremental sales and sales-mix improvement across the store.

According to McColl’s, the Morrisons Daily conversions “continue to deliver the strongest performance across the business, with 2-3 year payback on investment” and it expects to be operating 350 Morrisons Daily stores across its total estate of c.1,200 stores by November 2022.

Chief Executive of McColl’s Jonathan Miller said: “We are extremely excited to reach the milestone of 100 Morrisons Daily stores, giving customers access to a wider range of products, greater value and a supermarket-quality fresh food and grocery offer. We are redefining neighbourhood retail in the communities we serve, putting us in the best possible position to meet customer demand in the future.

“Alongside an enhanced customer offer, we have a proven store conversion blueprint that offers a strong return on investment, delivering double-digit sales uplifts and rapid payback.

“A massive thank you to the teams of both businesses who have worked hard to deliver this number of store conversions in such a short period of time, as we combine our key neighbourhood store locations, strengths in convenience operations and expertise in services, with Morrisons core grocery proposition.”

Chief executive of Morrisons David Potts added: “We are pleased to have very quickly opened 100 Morrisons Daily stores with our long term partner, McColl’s. The Morrisons Daily convenience format is proving popular with customers, and is a great way for us to broaden the reach of the Morrisons brand into more and more local communities.

“It’s been a very impressive collective effort by the McColl’s and Morrisons teams who have worked together so quickly and effectively. We look forward to hundreds more Morrisons Daily stores springing up across Britain.”