JTI Tom Osborne

JTI has announced the appointment of Tom Osborne as UK general manager.

Osborne will head up the UK division, having been with the business for 20 years, holding various leadership roles internationally during this time.

He previously worked in sales and marketing in the UK, before leading JTI’s marketing department in Malaysia. He then held leadership roles in Taiwan and led the Canary Island market, before being appointed the marketing and sales vice president for the Western Europe Region in 2015. Before his latest position in Geneva, Tom was the general manager of Iberia and then Russia. Most recently he has worked in JTI’s Headquarters in Geneva as strategic projects and initiatives vice president.

On his new role, Osborne said: “I am delighted to be back in the UK after 14 years working internationally, re-joining our talented team who continue to focus on successfully meeting our consumers evolving needs and expectations. JTI is dedicated to creating fulfilling moments for adult consumers. In the UK, we are the number one tobacco business and the first to provide the full range of products in both the traditional tobacco and alternative product categories through Ploom heated tobacco, Nordic Spirit nicotine pouches and Logic vapes, blending tradition and innovation.”