Booker deal

Booker has unveiled its Festive Wholesale Deals, featuring over 40 products available until 2 January 2024.

The deals are across the BWS and soft drinks categories and aim to enhance its existing National Promotion programme during the key trading period and are only available in Booker Wholesale.

It includes products such as Stella Artois, Fosters and Carling in the beer category, Campo Viejo and 19 Crimes in the wine category and Jack Daniels, Jamesons and Famous Grouse in the spirits category.

The company said it is offering these promotions to help grow margins, but also to allow retailers to look forward to earning up to 49% POR.

Alongside the drinks deal, Booker is also lowering prices on key vape brands in a move to allow margins to grow. The series of deals will run until 26 January 2023.

The deals will be available to both Booker and Booker Retail Partners customers and include brands such as Lost Mary, Found Mary, Elf Bar and Ske Crystal, covering all flavours.

Retailers can benefit from savings of up to £7.99 and earn PORs of up to 63%. They can also earn up to a further 5% discount with vape purchases now included in the Booker Group Spend & Save schemes.

It also announced that it will continue to invest in its Fresh 4 promotions with a series of promotions on Jacks seasonal produce lines. The four festive deals are 39p and are available in all Premier, Londis, Budgens & Family Shopper stores from 11 December 2023 until 2 January 2023. The promotion will be supported by POS, with savings of up to £1.30 per pack.

In addition, Booker has also lowered the WSPS on Jacks Carrots, Parsnips, Brussel Sprouts and White Potatoes to ensure symbol retailers can continue to benefit from a PORs of over 25%, while also enhancing an already strong promotion package that drives footfall and cash proft this Christmas. 

Colm Johnson managing director of retail for Booker commented on the festive deals: “It is essential that retailers can rely on Booker to deliver the best choice, price, and service for them, while still delivering high margins. We continue to be committed and offer excellent value for not only the shoppers but also our retailers.”