Bestway Wholesale has launched the Bestway King’s Coronation Campaign to celebrate the coronation of King Charles III on Saturday 6 May.

The theme for the King’s Coronation Campaign will be Westminster Abbey – turning depots into this historical British landmark with arches and cloisters leading retailers down aisles of the Cathedral shaped pallet wraps – reaching the King’s Throne spotlighting star deals.

To help celebrate the event, Bestway is running a series of competitions over the four-week campaign period, including five prizes to win £1K depot credit to help customers through the cost-of- living crisis.

Bestway’s group trading director, Kenton Burchell expects the campaign to see more than 70,000 customers shopping over the campaign period of four weeks.

“This is theatre in wholesale at its best! According to the Centre for Retail Research, consumers will spend more than £1.4bn during the King’s Coronation, driven not just by the British population but also by 250,000 extra international tourists which are set to visit the UK,” he explained. “For our retailers, this is an immense opportunity. We have three Bank Holidays to look forward to in May, with the biggest of these marking the Coronation of His Majesty HRH King Charles III.

“From a retail perspective, this will create significantly more footfall as it gives people something to celebrate and a reason to get together and buy. Our campaign has been built around supporting our retailers with the right products at the right price to help them grow their profitability over this period. You could say the campaign is ‘fit for a King!’.”