Bestway Wholesale has extended its digital services to include WhatsApp for its customers.
With rapidly changing technological landscapes, the group claimed that the new service will provide Bestway in the Wholesale sector with a “game changing service”.
Bestway stated that WhatsApp was “safe, secure, and efficient”, noting that a large majority of customers already use it, making it the most convenient and quick form of communications.
Customers will be required to opt-in before any Whatsapp messages will be sent.
Using WhatsApp Business API technology, the Bestway Whatsapp service has been customised to provide retailers with personalised deals, promotions, video advertising, latest brochures, new products, services, and news for their regional area.
The firm incorporated a soft launch of the app service within its annual Thank You event across all 57 depots, at the beginning of the year and had already seen a few thousand customers opt-in in the first two weeks.
Dawood Pervez, managing director at Bestway Wholesale, said:
“We continue to drive through digital and are at the forefront of investments in digital and innovative technology and revolutionise how we target, engage and share information with our customers.
“The B2B WhatsApp integration allows us to communicate directly to our customers to share personalised offers and promotions. This allows us to strengthen visibility on products, promotions, and services we offer. More businesses are relying on innovative technology with the use of apps to reach customers such as WhatsApp as a communication business tool, and Bestway believes that communicating to customers directly strengthens our relationship to provide tailored messages that they can easily access for the latest updates of the business.”
b2b.store CEO Rob Mannion said:
“The use of WhatsApp Business API technology is a game changer for wholesalers – and we’re delighted to work with Bestway on the first national roll out of the technology in the sector.
“Early numbers of Bestway’s soft launch indicates what a powerful tool WhatsApp can be in their armoury, with 32% of messages read done so within the first 10 minutes of being sent and rising to 55% within the first hour. The retention rate of customers is also really strong, with more than 99.5% since the first message was sent, showing that retailers are happy to receive promotions from Bestway in this way.
By unlocking the power of WhatsApp Business API, rather than the free consumer or business versions of WhatsApp, Bestway can add further personalisation and functionality as their channel develops in the future to become a central point for all their customer communications.”
Mr S. Patel, a customer using the app said:
“This is a great service that really helps me to manage my time better. Very easy to use and best of all, it is for the Bestway depot that I regularly visit.”