Latest Soft Drinks News – Page 36
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Product NewsBritvic partners with the Rugby League World Cup
Rugby League World Cup 2021 has signed major sponsorship deals with Britvic Soft Drinks for this year’s tournament.
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Product NewsLimited edition Barr Sours soft drinks to launch in July
The carbonated drinks will be available in two flavours.
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Promotional FeatureHow to optimise still and sparkling water sales
The water segment continues to be a valuable source of sales for convenience retailers, making up the biggest segment in the soft drinks category and accounting for 26% of all soft drinks volume sales.
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Product NewsCapri-Sun runs Legoland ‘Kids Go Free’ on-pack promotion
CCEP is running the offer in partnership with Merlin Entertainments.
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Product NewsPepsi Max Lime to launch exclusively with Booker
The flavoured cola will be rolled out further in late August.
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Product NewsIrn-Bru celebrates Scotland entering Euros with virgins ad
The brand is preparing Scots for their country’s first entry into a major competition since 1998.
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Product NewsSBF GB&I reveals £2.4m Ribena Sparkling campaign
The initiative is part of a £6.6m media investment across the Ribena brand for 2021.
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Product NewsDiet Coke back on TV screens with Just Because campaign
The new creative celebrates unapologetic authenticity and confidence.
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Product NewsLucozade launches summer of sport campaign worth £2.5m
Lucozade is preparing for a massive summer of sport with a £2.5M advertising spend across social, digital, television and in-store marketing.
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Product NewsNescafé Gold Iced coffee range arrives in time for summer
The launch is set to capitalise on the drink’s popularity in cafes.
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Promotional FeatureTap the £240m market for functional wellness drinks
The energy drink market is changing amid the Covid-19 pandemic and shifting attitudes to health.
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Product NewsRockstar undergoes range relaunch
The brand has a new look to make the drink more accessible to a wider audience.
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Features and analysisBritvic reveals c-store soft drinks winners and losers of 2020
The firm unveiled its findings at the launch of the Britvic Soft Drinks Review.
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Features and analysisFunctional drinks is a £27m opportunity for convenience
Britvic is urging retailers to tap into demand for health and wellness lines.
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Product NewsBarr Soft Drinks launches Irn-Bru Celebrate The Footy packs
The football themed cans and bottles are expected to boost summer sales.
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Product NewsCoca-Cola kicks off Euros campaign with on-pack promos
CCEP is giving away football themed prizes as part of its UEFA EURO 2020 sponsorship.
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Product NewsCCEP launches Monster Nitro energy drink
The citrus variant is enhanced with nitrous oxide.
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Product NewsVimto launches £5m Find Your Different campaign
This is the brand’s biggest-ever multi-channel marketing plan.
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Product NewsThe SHS Group launches Bottlegreen Bramble Cordial
The brand is also teaming up with the winner of The Great British Bake Off 2020.