Ribena PMP

Ribena is launching a new price-marked pack across its 500ml ready-to-drink range.

The new format will be available for a limited time from July until October at a price mark of £1 to help retailers drive sales within the juice drinks segment and offer value to price-conscious shoppers.

The £1 PMP will be available across Ribena’s Blackcurrant, Blackcurrant NAS, Pineapple & Passion Fruit, Strawberry, Very Berry, Mango & Lime variants.

The limited-time format will be supported by POS and in-store activation.

Head of Ribena at Suntory Beverage & Food GB&I (SBF GB&I) Aurelie Patterson, said: “With Ribena’s strong brand performance, we’re delighted to be launching this new format across several of our flavour variants just in time for summer!

At a time when shoppers are continuing to seek value from brands, Ribena’s new price-marked pack is set to meet this need and is a great proposition for retailers and shoppers alike.”