Actiph Deadpool and Wolverine

Actiph Water is teaming up with Marvel Studios’ Deadpool & Wolverine.

To celebrate the new movie, Actiph is launching two limited edition designs on its 600ml and 1L bottles and fans can choose to take home the one featuring their favourite main character - Deadpool or Wolverine.

Retailers will be able to capitalise on the film’s hype as the on-pack collaboration will be promoted in-stores with eye-catching activations, FSDUs and barkers. It will also be supported with an integrated marketing campaign including bespoke digital AV, London centric outdoor advertising, including static rail (12 sheets & 4 sheets), street furniture (6 sheets), London bus network (supersides) and paid digital.

In addition to the exclusive bottles, Actiph will also be giving away hundreds of prizes throughout July and August which consumers will have a chance to win through a competition hosted on its website.

Actiph’s chief marketing officer Barnaby Hughes said: “We’re thrilled to be teaming up with Marvel Studios once again to celebrate the eagerly awaited release of Deadpool & Wolverine. The Deadpool franchise is already so iconic, and this latest instalment looks set to make some serious waves this summer, and we can’t wait to be part of the journey.

“Following on from the success of our previous collaboration with Thor: Love and Thunder in 2022, we wanted to build on our position within the water category as an innovative, disruptive brand that is synonymous with sports & health, and elevated through entertainment. Encouraging and enabling our consumers to lead more active lives and push their limits is at the core of everything we do, and these characters epitomise that ethos.”