JD & Coca-Cola Born Ready campaign (June 24)

Coca-Cola Europacific Partners Great Britain (CCEP) has launched a retailer competition throughout the summer.

Retailers who stock Jack Daniel’s & Coca-Cola, with or without sugar, are invited to take a photo of the variants on their fixture and text it to 07470001001 to enter a draw for the “Convenience Store Crew” giveaway running for eight weeks.

One winner will be selected at random each week and will receive £250 cash to put towards a summer social occasion for their ‘Convenience Store Crew’. The weekly winners will also be sent a pack of exclusive Jack Daniel’s & Coca Cola branded merchandise including hoodies, T-shirts and can coolers.

Convenience retailers who want to take full advantage and grow their ARTD sales can request Jack Daniel’s & Coca Cola branded clip strips, chiller shelf trays and digital assets from My.CCEP.com.

Alongside the retailer competition, from 19 June 2024 until the end of July, music-lovers are in for a chance to win £500 gig vouchers to enjoy an experience.

To enter the free prize draw, consumers simply need to enter a promotion via the Coke Website. The promotion will be supported by digital marketing activity which includes social media, advertising on Spotify and Live Nation, and influencer activity to drive engagement.

Elaine Maher associate director of Alcohol Ready-to-Drink at Coca-Cola Europacific Partners GB said: “We’re excited to be kickstarting the summer spirit with these exclusive offers for our brand fans and convenience store customers. The outdoor media campaign and sampling will keep the brand front of mind during the season of impromptu summer social occasions with friends.

“With 70% of ARTDs being consumed within two hours of purchase[2], convenience is such an important channel and why we were keen to reward convenience retailers for stocking Jack Daniel’s & Coca-Cola – with and without sugar. We look forward to seeing our variants and eye-catching branded POS materials on shelf and how the winning retailers use the prize fund for get-togethers with their convenience store crew.”

The Jack Daniel’s & Coca-Cola ARTD range has generated nearly £34m worth of sales since it launched in March 2023, and Jack Daniel’s & Coca-Cola is the largest value SKU in the category, according to Nielsen.