KA Karnival Twist NPD

Barr Soft Drinks is getting into the carnival spirit this summer with the introduction of limited-edition KA Karnival Twist.

Sparkling coconut and lime flavoured KA Karnival Twist will be available from July in two pack formats, 500ml PMP (£1) and 2-litre plain pack.

Jonathan Kemp Barr Soft Drinks’ commercial director said: “Carnival season is a massive opportunity for soft drinks retailers with over two million people joining the celebrations, and sales of Afro Caribbean drinks more than doubling during carnival weeks, when over 5 million drinks are served.”

The launch comes as KA continues to outperform the soft drinks market, growing three times faster than the total carbonates category and building on its position as the UK’s No.1 selling Caribbean-flavoured drink, according to Circana.

“KA is synonymous with a taste of the Caribbean and is a must stock brand during carnival season, when it delivers double the sales of competitors. The added limited edition aspect will really excite new shoppers as well as our loyal consumer base. We’re advising retailers to stock up and ensure availability throughout peak summer months. You really can’t have a KArnival without KA!” Kemp added.