More than half of shoppers prefer to visit small shops rather than a supermarket, a new report states.
Trends in Food Shopping from analysts Key Note reveals that 58% of adults over the age of 16 enjoy shopping in smaller stores, even if they think they'll have to pay more.
Key Note's research also found that 84% of consumers believe a wide range is an important factor in deciding where to do their weekly shop.
The report also highlights the increasing number of single households, pressure on leisure time and snacking trends as factors that have contributed to a return to top-up shopping.
However, the report also has a warning about the increasing involvement of the multiples in the convenience market. It predicts independents will continue to lose market share if the Competition Commission fails to curb the power of the large operators.