Hundreds of independent stores were involved in the second My Shop is Your Shop National Walk & Shop Day, which took place on September 2.

Retailers across the country demonstated the value of shopping locally by pointing out to customers the savings in both cost and carbon emissions that could be made by leaving their cars at home. Shoppers were instead encouraged to walk to their nearest shop rather than drive to a superstore to top up on basic items.

Dennis Williams of Broadway Convenience Store in Edinburgh offered customers who walked to his shop a free re-useable cotton bag for life, provided by Cadbury.

"As usual the day was a roaring success, and the free bags were particularly popular with our elderly shoppers," said Dennis.

Bob Gibson of Elmwood Premier Food Stores in Basingstoke handed out lunchboxes with crisps and drinks to refresh his customers who had made the effort to walk.

Cadbury's field sales force of more than 200 sales executives left their cars behind to visit a total of 436 stores to help keep the shelves stocked, pack bags for the elderly and to take part in activities within the community.