Muller is kicking off its new Wunderful Stuff £20m advertising campaign with a 90 second ad running across 60 channels this Saturday (October 8).
The advert, which will run for nine weeks, will debut at 8.55pm during ITV’s X Factor programme and will then feature across 60 channels over the next 15 minutes. The campaign sees the brand teaming up with Universal Studios and Warner Bros to feature a host of old TV favourites such as Yogi Bear, Muttley, KITT the car from Knight Rider and the Mr Men.
According to Muller the new campaign sets to give the brand a unique edge, moving away from the emphasis on provenance of much of yogurt advertising. Advertising will run in cinemas, online and outdoor including the UKs biggest outdoor space in Cromwell Road London. Instore POS will be available to the independent channel to support the campaign.
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