Wrigley's Five gum is tapping into sensory experiences ina PR campaign to engage with 13- to 25-year-olds. The gum will partner with globally recognised names in the five areas of gaming, music, film, art and fashion in a series of initiatives designed to stimulate the senses. The brand's website has been refreshed and Facebook and Twitter pages created to support the campaign. It has also launched an app called Nightjar, which requires users to utilise their audio skills to win prizes.

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