Wrigley is embarking on an Eat, Drink, Chew consumer awareness PR campaign to promote the benefits of chewing sugarfree gum after mealtimes. The campaign supports the recent launch of Wrigley's Extra Ice products in spearmint, peppermint and white...
Wrigley's Extra 'Food Creatures' adverts are back on TV as part of a multi-million pound investment in the chewing gum brand. The ads, which aim to educate consumers on the dental benefits of chewing sugar-free gum after eating and drinking, will...
New flavour flood has joined Wrigley's premium 5 gum range. It replaces 5 electro and joins peppermint 5 cobalt and tropical 5 pulse. The company is also redesigning 5's packaging. It retains the embossed black gloss look, but makes it clear the...
Mondelēz International is hoping to grow on the success seen last festive season with new launches
The premium treat from Toblerone is expected to appeal to young adults
Yorkshire-based coffee producer, Cloud Gate Coffee, is to launch its range into retail
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