Starting on Monday 5 October 2020
Wrigley is embarking on an Eat, Drink, Chew consumer awareness PR campaign to promote the benefits of chewing sugarfree gum after mealtimes. The campaign supports the recent launch of Wrigley's Extra Ice products in spearmint, peppermint and white...
Wrigley's Extra 'Food Creatures' adverts are back on TV as part of a multi-million pound investment in the chewing gum brand. The ads, which aim to educate consumers on the dental benefits of chewing sugar-free gum after eating and drinking, will...
New flavour flood has joined Wrigley's premium 5 gum range. It replaces 5 electro and joins peppermint 5 cobalt and tropical 5 pulse. The company is also redesigning 5's packaging. It retains the embossed black gloss look, but makes it clear the...
JTI is to change its Sterling Rolling Tobacco 3-in-1 Box to a new pouch format, in response to the growing demand for more convenient alternatives.
Nomadic Dairy has launched its first multipack format, with its Yogurt and Oat Cluster Strawberry and Chocolate flavours going into three-packs.
Japan Tobacco International (JTI) has announced two brand-new schemes designed to change consumer behaviour around cigarette butt littering. The #IGiveAButt campaign and partnership with Keep Wales Tidy looks to encourage adult smokers to take more responsibility when it comes to discarding their cigarette butts. As ...
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