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Wrigley's Five gum is tapping into sensory experiences ina PR campaign to engage with 13- to 25-year-olds. The gum will partner with globally recognised names in the five areas of gaming, music, film, art and fashion in a series of initiatives...
Wrigley is embarking on an Eat, Drink, Chew consumer awareness PR campaign to promote the benefits of chewing sugarfree gum after mealtimes. The campaign supports the recent launch of Wrigley's Extra Ice products in spearmint, peppermint and white...
Wrigley's Extra 'Food Creatures' adverts are back on TV as part of a multi-million pound investment in the chewing gum brand. The ads, which aim to educate consumers on the dental benefits of chewing sugar-free gum after eating and drinking, will...
KP Snacks has unveiled a nationwide competition, exclusively with Convenience Store, to reward convenience retailers for their resilience shown through the pandemic.
Walkers is expanding its range of £1 pricemarked packs to include Taste Icons.
Convenience Store finds out what effect lockdown has had on the nation’s home cooking behaviours
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