The next big thing in gum launches in June. Wrigley's 5 'sense-stimulating' gum has has already proved a hit in North America, where it has taken 6.7% of the US gum market. 5 will be available in electro (spearmint), cobalt (peppermint) and pulse (tropical) flavours. TV, cinema, online and outdoor ads will back the launch. Pos material will be available.

rrp: 97p (12-stick); £1.79 (twin-pack)

tel: 01752 752094