Wrigley's Five gum is tapping into sensory experiences ina PR campaign to engage with 13- to 25-year-olds. The gum will partner with globally recognised names in the five areas of gaming, music, film, art and fashion in a series of initiatives...
Wrigley is embarking on an Eat, Drink, Chew consumer awareness PR campaign to promote the benefits of chewing sugarfree gum after mealtimes. The campaign supports the recent launch of Wrigley's Extra Ice products in spearmint, peppermint and white...
New flavour flood has joined Wrigley's premium 5 gum range. It replaces 5 electro and joins peppermint 5 cobalt and tropical 5 pulse. The company is also redesigning 5's packaging. It retains the embossed black gloss look, but makes it clear the...
The relaunched range will be available in two flavours.
The activity will increase brand awareness and includes radio and social media activity
England football stars Marcus Rashford and Alex Oxlade-Chamberlain also feature
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