Sports nutrition brand Warrior is expanding its bestselling Crunch range to include a Birthday Cake flavour.
With a nougat, birthday cake flavoured centre oozing with caramel, this colourful, sprinkle-laden bar (RRP £16.99 for 12 bars) features a white chocolate coating and contains less than 2.3 grams of sugar and 20 grams of milk protein, making it a “guilt-free treat”, according to brand owner KBF Enterprises.
The launch of the new bar follows Warrior’s impressive trading start to 2023, with March sales hitting a record-breaking £3m and KBF has made no secret of its goal to reach £36m in sales by the end of 2023.
Kieran Fisher, founder of warrior and KBF Enterprises, says: “We are thrilled to be expanding our product offering with the launch of Birthday Cake Warrior Crunch. Our brand’s ethos has always been centred around innovation and commitment to supplying our customers with great tasting, high-quality products that are also good for you and this new flavour launch offers just that.”
Warrior bars were created with a single purpose in mind - to improve the athletic performance and mental focus of those who consume them. The firm’s aim is to help those from all walks of life with any challenge they may have, whether it be a hardcore training session, workplace meeting or student assignment.
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