Confectionery cash & carry Hancocks is encouraging customers to attend its Sweetest Day event to take advantage of special promotions.
Taking place across all 14 branches, the event will run on Thursday 11th May from 8am to 8pm and is sponsored by Perfetti and Nestle.
The event, which is the second of four Sweetest Days to be held this year, will include new product sampling and exclusive deals, which aren’t available to shoppers online.
Kathryn Hague, head of marketing at Hancocks said: “The first Sweetest Day event was a massive success with over 4,000 customers visiting the stores to take advantage of the deals and offers available.
“The instore events are a great way for our teams to connect with new, existing and potential customers, and for the customers, a great way to see exactly what we and the brands we work with can offer them.
“Being able to bring our in store customers events across the country this year is a testament to all of the hard work of the teams across the business and the support from our retail customers.”
Hancocks claims to be a one stop shop for confectionery for over 25,000 independent retailers and is part of the World of Sweets group.
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