Warburtons has announced it is the official supporter of the British Heart Foundation’s (BHF) ‘wear it, beat it’ campaign, as part of the second phase of its two year partnership with the charity.

Available from 19 January, packaging of Warburtons wholemeal loaves are changing to support the campaign with 5p from the sale of every loaf donated to the BHF as part of its pledge to raise £1m to help keep British families hearts healthy. The new donation packs are on sale for four weeks.

Mark Simester, managing director at Warburtons said: “We share the same family values and our partnership will not only raise much needed funds, but together we will help to educate the nation on the importance of a healthy balanced diet.”

Warburtons is also supporting the campaign through its social media channels and PR activity, encouraging families to buy a loaf and host a big fun family breakfast, to raise funds for the BHF. These are supported by big red breakfast kits, won via Warburtons Facebook page.

Over the next two years, Warburtons and the BHF will be working together to raise awareness about the importance of keeping a healthy heart. Warburtons will also display the iconic BHF logo and key campaign messages on all Wholemeal bread packaging.