KP Snacks is supporting retailers to engage shoppers with exciting store takeovers celebrating the partnership between its famous snack brands and the Now That’s What I Call Music compilations.
Independent convenience stores across the UK have been transformed with themed displays, POS and in-store theatre. With a DJ booth, product sampling and AI retro photobooth, the takeover brings the high-energy, fun and nostalgic collaboration to life in-store.
Shoppers were asked to “dance through the door for a chance to win more,” with stock prizes and Now That’s What I Call Music merch up for grabs.
The Now That’s What I Call Winning on-pack promotion is running across Discos, Nik Naks, Skips, Wheat Crunchies, Space Raiders and Roysters £1.35 pricemarked packs (PMPs) and grab bag formats, including new Skips Salt & Vinegar and Nik Naks Xtra Hot ‘N’ Fiery.
It offers shoppers the chance to win thousands of cash and music-related prizes, while retailers also have the chance to win with a dedicated wholesale competition featured on PMP cases, offering a total prize fund of £25k.
Atul ‘Ats’ Sodha, of Londis Harefield, said: “Our customers’ response to this takeover was incredible, with excitement building from the moment we put out a Facebook post. We had queues of 15 people in-store at times and took over 100 AI photos in just a couple of hours.
“The community engagement has been like nothing we’ve seen in 38 years of running this store. The experience has really convinced me of the relevance of on-pack promotions. The KP Snacks team were amazing to work with and we got such fantastic community engagement, helped by me putting on a shell suit, of course.”
The on-pack promotions is running until 10 May.
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