Merchant Gourmet is bringing a fresh approach to baked beans with the launch of a new range, available in three flavours - Gourmet Baked Beans in a Rich Italian Sauce, Barbecue Baked Beans in a Smoky Tomato Sauce, and Masala Baked Beans in a Spiced Tomato Sauce.
The range offers an “elevated flavour experience, strong nutritional credentials and everyday convenience at an accessible price point,” it said. It brings variety and creates a clear trade-up opportunity within baked beans, helping retailers attract new shoppers to the category and drive incremental value through innovation.
Baked beans continue to be a staple in UK households, yet shopper expectations are evolving. Merchant Gourmet is seeking to shake up the category through bold, contemporary flavours high-quality beans packed full of protein and fibre with no additives.
The range is designed to add diversity and greater versatility, encouraging shoppers to see baked beans as a more flexible ingredient across a wider range of meal occasions.
Merchant Gourmet was acquired by Premier Foods in August last year.
Richard Peake, managing director, said: “Baked beans are a true staple for many households, but shopper demands are evolving and the category must adapt. We saw an opportunity to bring something into the category that offers gourmet flavour, delivers on health and is still affordable and accessible - win-win! We’re super excited for this launch, and another great opportunity to keep getting the nation eating more beans.”
All three of the products in the range are available in wholesale now.
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