Maryland, in collaboration with Warner Bros. Discovery Global Consumer Products (WBDGCP), has announced the launch of Butterbeer cookies, inspired by the wizarding drinks from the world of Harry Potter.
With millions of fans globally, Harry Potter is one of the most popular franchises of all time and the Harry Potter x Maryland collaboration is set to present a huge opportunity for retailers in 2026.
Launching during the 25th anniversary of the story’s first appearance on the silver screen, the new product will see the iconic crunchy, crumbly texture of a Maryland cookie paired with the sweet, rich, butterscotch notes that Butterbeer evokes.
Available from this week, Maryland Butterbeer Cookies will be available throughout Butterbeer Season, a celebration dedicated to the iconic wizarding drink that takes place globally between 1 March and 31 May.
The launch is supported by an on-pack competition giving hundreds of fans the chance to win Harry Potter merchandise, with one grand prize winner receiving an all-expenses-paid trip to Warner Bros. Studio Tour Hollywood
David Hebson, trade marketing director at supplier Fox’s Burton’s Companies, said: “This launch brings together two iconic brands in a way that feels genuinely exciting for both shoppers and retailers. Butterbeer is a flavour that already has huge cultural relevance, and combining this with the UK’s number one cookie brand gives fans a new way to engage with the wizarding world.
“We know just how passionate Harry Potter fans are, and we’re incredibly excited to see their reactions when the product hits shelves.”
Maryland Butterbeer Cookies will be available in a 200g standard roll-wrap (RRP £1.65) and the Minis format (RRP £1.50).
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