Walkers is supporting the launch of its Christmas dinner flavoured crisps with a new festive TV advert.

The new campaign will run throughout the festive season. After launching its first ever Brussel Sprouts flavoured crisp, Walkers’ new TV creative brings to life the Brussels sprouts debate amongst consumers, helping to boost snacking sales for retailers.

The new Christmas TV ad supports the launch of Walkers’ new Christmas dinner flavoured multipacks, one including a Brussels sprouts flavour for the sprout lovers or, for those who are not a fan, a pack containing alternative festive flavours.

The advert, with Gary Lineker as narrator, follows both sprout lovers and sprout haters on Christmas Day, where you see the contrast between sprout lovers finding the Christmas staple delicious and the sprout haters trying to hide them in unusual places.

Andy Hawkswell, marketing manager at Walkers, said: “This year, Walkers wanted to bring some magic to Christmas and spark debate across the nation. The new flavours have already got the nation talking, and the sprout-filled TV campaign will further fuel that debate, with the use of #SproutLover and #SproutHater. We’re confident that the new Christmas TV ad will ensure that the Walkers Christmas flavours are front of mind with shoppers, ultimately driving sales for retailers as we enter the festive months.”

The new Walkers Christmas TV campaign is being supported by a marketing campaign, including digital and in-store activity.