Walkers is launching the first nationwide recycling scheme for crisp packets, working with recyclers TerraCycle.
The scheme is designed to make use of an established network of recycling collection points around the UK and will be free to use. All brands of crisp packets will be accepted and will be turned into basic plastic items.
How it works:
- Collect empty crisp packets and take them to your nearest recycling drop-off point, which can be found at walkers.co.uk/recycle
- Or if there isn’t a drop-off point nearby, download a label from the TerraCycle website and arrange to have the packets collected from your home or by courier, free of charge
- The packets will then be sent to TerraCycle who will clean and shred them ready to be made into small plastic pellets, used to make everyday items such as outdoor furniture, trays, roofing and flooring
To encourage collection and return of the packets for recycling, the scheme offers charity points based on the number of bags collected. People are encouraged to collect as many packs as they can and then send them to TerraCycle in large batches.
Walkers brand ambassador Gary Lineker is supporting the scheme and has voiced an online film explaining how it works. The scheme will also be promoted on Walkers crisp packets from January and across the TerraCycle recycling network from this month.
Lineker said: “I love this initiative, what a great way of sorting out the problem of crisp packet recycling. To make this work we really need everyone to get involved by collecting and returning the packets to be recycled.”
Ian Ellington, general manager at brand owner PepsiCo UK, added: “This is another important step towards our ambition to make all of our packaging 100% recyclable, compostable or biodegradable by 2025. This is the first crisp packet recycling scheme in the UK and it will only work if everyone gets collecting and sending in, which is why we’ve made the scheme as simple as possible and free.”
Commenting on the scheme, environment secretary Michael Gove said: “As the custodians of our planet, we must take action now to protect our oceans and wildlife from single-use plastic pollution. Walkers are setting a fine example with this new scheme, and I want to see other companies step-up, follow suit and reduce their environmental impact.
“Through our 25 Year Environment Plan we have committed to eliminating avoidable plastic waste, and we will continue to take decisive action to protect our precious environment.”