Walkers is kicking off 2019 with the launch of a brand new look across its core crisps range.
Rolling out to retailers nationwide from this month, the distinctive pack design will use a more premium finish and is designed to help deliver greater visibility on shelf.
The new look bags will be available in singles (rrp £0.65 per 40g), six packs, 14 packs and 24 packs (rrp £1.50, £3 and £4 respectively). In addition, the plastic content of the packs remains unchanged so the new crisp packets can still be recycled through Walkers’ partnership with TerraCycle
Andy Hawkswell, marketing manager at brand owner PepsiCo, said: “We’re excited to be unveiling the modern and refreshed packaging across the Walkers core range as we start the New Year. Not only will it deliver the same great taste of Walkers that the nation loves but it will be easier for consumers to locate on shelf and drive a stronger emotional connection with the brand.
“We are proud to continue to use 100% Great British sourced potatoes in all of our Walkers crisps which allows us to deliver the freshest, highest quality and crispiest crisp. We are confident the new packaging will grab the attention of shoppers and help drive sales for retailers. It is set to be an exciting year for Walkers and we look forward to sharing further information as the year unfolds.”
The new packaging will run across all Walkers core flavours including: Ready Salted, Cheese & Onion, Salt & Vinegar, Prawn Cocktail, Smoky Bacon, Roast Chicken, Marmite, Pickled Onion, Tomato Ketchup, Worcester Sauce and Beef & Onion.