Tropicana is launching a multi-million integrated marketing campaign which aims to brighten consumers' mornings every day and establish the juice brand as part of shoppers' daily ritual. The campaign, 'Tropicana: Your Daily Ray of Sunshine', launches this month with high-impact national TV and press advertising which runs until the end of April. Tropicana will also be launching its most innovative sampling campaign with 250,000 households waking up to find a surprise delivery of Tropicana on their doorsteps. The free sample will direct people to the Tropicana Breakfast Club, an online loyalty site that has more than 100,000 members, where consumers can redeem points for exciting rewards.
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