Douwe Egberts has announced a £1m relaunch of its ground coffee range. As well as revamped packaging there will be six new SKUs available from November: House Blend; Time Together; Cafe Milano; Flavourful Decaff; Morning Americano; and Fired Up. The new blends are designed for consumers who shop by occasion and strength of coffee. The relaunch is being supported by a marketing campaign that includes above-the-line and digital advertising, as well as in-store activity and sampling.
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