Tetley has unveiled a new TV advert starring the Tetley Tea Folk and highlighting its Extra Strong tea range. The ads are part of Tetley’s strategy to promote new growth areas of tea such as Extra Strong and Redbush. The campaign forms part of a £9m marketing campaign for this year which has included television, press, poster and online activity. Tetley will also be giving away 10,000 PURE digital radios as part of an on-pack promotion on its decaf range.
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