PepsiCo and Britvic have joined forces for their first-ever UK cross-category promotion. The ‘Fire and Ice’ campaign sees the launch of Jalapeno Fire Doritos and lime-flavoured Pepsi Max Citrus Freeze.
Jalapeno Fire is available in 250g (rrp £2.37), 175g (£1.75) and 40g (45p) formats.
Pepsi Max Citrus Freeze is available in 2ltr (£1.89) and 600ml (£1.06) formats.
According to PepsiCo, the Fire and Ice promotion is designed to offer retailers the opportunity to drive linked purchases.
The introduction of the two products is supported by an on-pack promotion offering consumers the chance to win a trip to Las Vegas or Iceland. Point of sale material and merchandising are available to independent retailers.