Tropicana is growing its Essentials range with a new flavour this January, as well as adding three new skus to its core line-up.
The new Essentials flavour, Immune Support, is designed to meet consumer demand for functional juices, at a time when health and wellness is a big focus for shoppers.
Available in 330ml and 750ml bottles (rrp £1.99 and £2.99 respectively), the product is made using fruits and vegetables, including carrot, orange and ginger.
Caroline Wilding, marketing manager for Tropicana at brand owner PepsiCo UK, said: “Only one third of British adults currently achieves their five portions of fruit & veg a day; juice drinkers are 70% more likely to achieve their five a day and so, as the UK’s number one juice brand, we can play a role in closing that gap.
“Since the launch of Tropicana Essentials a year ago, the range has performed extremely well and continues to bring incremental shoppers to the category [Kantar data, 32 w/e 9th Sept 2018]. Functional juice is the fastest growing segment within chilled fruit juice and Tropicana Essentials has established itself as a beacon brand, attracting shoppers to the fixture and helping them better understand what functional juices can offer.”
Tropicana is also expanding it core range this month. The launch of the new flavours: apple, raspberry & redcurrant; apple, pear & apricot; and watermelon & starfruit (rrp £3.11 / 850ml), will be accompanied by new look packaging to encourage recycling with on-pack information and guidance.