Tropicana, the number one juice brand (Nielsen, June 24 2017) from PepsiCo, is inviting shoppers to choose their favourite of three limited edition flavours, with the winner joining the Tropicana range for good.
The new range of flavours inlcudes Mango, Kiwi and Passionfruit, Apple, Rhubarb and Raspberry’ and Pear, Apple and Lychee.
Consumers will be able to vote for their favourite of the three limited edition flavours using Facebook. Each flavour will have its own Facebook reaction and shoppers can simply choose a reaction to vote for, in response to Tropicana’s on-pack promotion.
Caroline Wilding, marketing manager for juices at PepsiCo UK, said: “With the success of previous Walkers flavour campaigns, we wanted to re-create this excitement and bring some innovation to the chilled fruit juice category. With three limited edition varieties to choose from, we have created delicious, distinctive blends which bring an entirely new flavour offering to the category.”
The campaign will be supported through digital advertising, and the Facebook voting mechanic. The campaign will extend into March 2018 and the winning flavour will be announced via Facebook in April 2018.
The Limited Edition Tropicana range is available now in 950ml bottles (rrp £2.49)