Tropicana is launching two new flavours, as well as a new look and campaign for its on-the-go range.
The new flavours; Watermelon, Apple & Raspberry and Mixed Berries, are sold in 300ml bottles (rrp £1.61) and each one provides one of your recommended five-a-day.
Whilst breakfast remains a key occasion for chilled fruit juice consumption, Tropicana believes there is a significant opportunity for growth in the post-breakfast occasion as nearly half of all juice is consumed after 10am (Kantar Worldpanel Usage, Total In Home/Carried Out, 31.12.17). The brand is, therefore, aiming to offer consumers a robust portfolio of drinks to cater for a range of consumer tastes throughout the day.
The PepsiCo brand is also looking to capitalise on emerging flavour trends. Watermelon, for example, has seen rapid growth of 500% since 2016 (Nielsen Scantrack, 18.02.18) and is expected to be the flavour trend of 2018.
Louise Hardman, brand manager for juices at PepsiCo UK, said: “Our ambition is to expand Tropicana beyond breakfast by providing a delicious, nutritious and colourful array of 100% pure pressed fruit juices. We are excited to introduce the vibrant new look on our little bottles, perfect for on-the-go in addition to our two delicious new and on-trend flavours, all of which will be supported with a significant summer media campaign.”
Tropicana’s new flavours and packaging for its on-the-go range will roll-out from this month, supported by an outdoor campaign across London alongside a nationwide social and display campaign with in-store support.