Confectionery brand Mentos is giving convenience shoppers a new flavour experience with the launch of Mentos Sour Tones, which are available to impulse retailers now.
Available in three flavours - Strawberry, Orange and Apple - Sour Tones is launching in a 37.5g roll and £1.25 120g pricemarked packs (PMPs). The range will first roll out to wholesalers including Dhamecha, Spar, Parfetts, United Wholesale Scotland, Filshill and United Wholesale Grocers, followed by managed impulse stores.
Each chew starts with a zesty sour kick and finishes on a juicy, fruity high. Whether it’s the zing of citrusy orange, the punch of tangy apple, or the burst of sweet strawberry, Sour Tones delivers a “flavour rollercoaster that keeps your customer’s taste buds coming back for more,” Mentos said.
Vegan friendly and made with natural colours, Sour Tones will be backed by an intriguing tease-and-reveal social campaign, as well as digital support in-store.
Commenting on the launch, Victoria Gibson, Mentos’ junior brand manager at supplier Perfetti Van Melle, said: “Sour continues to be one of the fastest-growing flavour trends and Sour Tones hit the sweet spot for Gen Z consumers while offering retailers a compelling opportunity to drive incremental sales and profits from this high‑growth flavour space.
Retailer Vidur Pandya, owner of Kislingbury Village Store & Post Office in Northamptonshire, said: “We stock a variety of sour-flavoured sweets across different brands and they’re great sellers.
“We find how sour a product is creates a talking point in store too, connecting our staff with our customers. Mentos is a reliable brand for us and is certainly a footfall driver. I’ve spotted customers leave without buying anything on the rare occasions we’ve been out of stock, which certainly speaks to its brand loyalty.”
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