Tetley has launched its new brand positioning ‘For the love of tea, For the Love of Tetley’ with a campaign that includes national TV and social media activity.
The campaign also includes an on-pack promotion in which Tetley gives over one million consumers the chance to share their love of tea. Consumers buying a pack of Tetley Original will be able to send on a free cuppa to a loved one along with a personalised message.
The new positioning and campaign is the first launched by Neverland since being appointed to the account earlier in 2021.
Head of marketing at Tetley Tuuli Turunen said: “We absolutely love this campaign, what a way to launch our new brand strategy. We are the only brand that truly has a tea for every tea lover, so the ‘For the Love of Tea’ campaign speaks to all our consumers in a connected and joyful way. This is the start of exciting things for Tetley.”