Tango has added a limited-edition flavour to its Tango Editions range.
Called Thirst Trap, the zero-sugar variant offered flavours of “peach, orange and pineapple”, said Carlsberg Britvic.
The NPD has rolled out in multiple formats, including 330ml can (RRP: £0.95), 500ml plain (RRP: £2.29) and price-marked (RRP: £1.30) bottles, and 2ltr bottles (RRP: £3.35).
It has also launched in multipacks of 8x330ml (RRP: £5.29) and 24x330ml (RRP: £13.19).
The launch will be supported by a marketing campaign spanning social media, PR and in-store activation.
Last month, Tango unveiled a new identify across its core range and rotational flavour series in a bid to increase appeal among Gen Z consumers.
David Laidler, brand director for carbonates at Carlsberg Britvic, said: “Tango has always been famous for its bold personality and new Tango Zero’d Thirst Trap takes that spirit to a whole new level. Building on the incredible momentum of our rotational flavour series, which continues to drive excitement and strong sales, this launch marks our first major innovation since unveiling our new identity.
”With its disruptive flavour profile, striking visual design and a name routed in social media sparking immediate curiosity, Thirst Trap delivers undeniable intrigue. We’re giving retailers a powerful proposition to boost impulse purchases and keep Tango top-of-mind for shoppers who want something fresh, fun and undeniably bold.”
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