Republic Technologies UK has been unveiled as an official partner of the PDC’s Premier League Darts, with its bestselling brands, OCB and Swan.
Premier League Darts will be played weekly from 5 February through to 28 May and is expected to reach a vast number of the brand’s shoppers, driving awareness and sales for OCB and Swan.
OCB and Swan will activate across all 17 host venues and align with the best darts players in the world throughout the tournament, including video branding, tickets for customers, signed merchandise giveaways, player content, plus standout activation at select locations.
Sales and marketing director at Republic Technologies, Gavin Anderson, said: “This partnership represents a major opportunity for retailers stocking OCB and Swan. There’s a growing consumer appetite for darts right now, and we’re excited to harness that surge in popularity to drive brand exposure and market growth. This collaboration positions us perfectly to engage new audiences and maximise commercial impact, with thousands of eyes on our brands each week.”
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