UK nicotine pouch brand SNÜ has launched three new flavours in strengths all the way up to 60mg.
The new Wild Cherry delivers a bold, fruit-led profile with a cherry finish, while Cherry Cola blends ripe cherries with sweet cola. Finally, Tropical Punch combines mango with pineapple, delivering “a fresh flavour without the cooling sensation associated with mint,” SNÜ said.
The new extended strength range reflects what SNÜ calls the growing demand for flavour choice at higher nicotine levels, with pouches available at 9mg, 12mg, 18mg and 60mg, supporting both new and experienced pouch users, including ex-smokers.
All three flavours have been carefully formulated to balance higher nicotine strength with clarity and comfort, SNÜ said. It added that innovation remains a core focus, and that the range was “developed with the future consumer in mind.”
Javier Soria De Vicente, international business development manager for the brand, said: “This launch expands SNU’s reach at a time when nicotine pouches are becoming a truly mainstream category. The three new flavours reflect where adult consumer preferences are heading.”
Forward-driven innovation is creating clear competitive advantages for independent retailers. SNÜ supports retailers with POS kits, enhanced support and educational materials such as strength ladders and staff briefings, to drive engagement and encourage repeat purchase.
De Vicente added: “Consumer demand for additional flavours away from the traditional mint and menthol has been overwhelming and our aim is to fulfil this demand. We’re acting fast across our product development as we see the nicotine pouch category as the future leader within the nicotine industry.”
As the category prepares for upcoming regulatory changes, including the introduction of the Vape Product Duty in October, SNÜ says it continues to take a compliant and responsible approach to deliver the strongest possible outcomes.
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