Abu Bakr Supermarket has launched its annual Ramadan Sale across its stores in Leeds and Batley, with special offers on essential food items as Muslim households across Yorkshire prepare for the holy month.
The promotion includes discounted staples including flour, spices, oils and more, and the store says it believes that the occasion could easily bring in £170m for retail in the county.
Ramadan and Eid are key periods for retail in the region. Industry research estimates that British Muslims spend up to £1.3bn nationally during Ramadan, with supermarkets accounting for a significant share of that.
The ‘conservative’ £170m figure itself is calculated from the fact Yorkshire is home to approximately 442,000 Muslims, and the correct way to assess economic impact is by household rather than individuals, with 116k households in Yorkshire alone.
The average spend per household during Ramadan and Eid is £1,500. Abu Bakr says its Ramadan Sale could account for a significant amount of the £174m in wider economic activity across the region, “supporting independent retailers, local jobs and regional suppliers,” it added.
Commenting on the launch, Hamza Hussian, CEO, said: “Ramadan is a deeply important time for our customers and the wider Yorkshire economy. Our Ramadan Sale is designed to support families with affordable essentials, while also driving footfall, employment and spending across local businesses.”
He added: “As a Yorkshire-based retailer, we work closely with local suppliers and staff, meaning the increased demand we see during Ramadan has a direct and positive impact on the regional economy.”
The Supermarket also recently launched a new healthy eating campaign aimed at helping children consume their recommended 5 a Day portions of fruit and vegetables more easily and affordably.
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