Retailing duo Harry and Andy Hayre have just opened the doors of a purpose-built KeyStore More store in Greenock in western Scotland.
The 2,400 sq.ft. new store forms part of a six-figure investment by the tech-savvy young retailers, and “pushes the boundaries for the KeyStore brand,” the symbol group said.
Located in a small retail development on Kilmacolm Road in the town, the store is the culmination of Harry and Andy’s vision to create a cutting-edge convenience store that brings a new shopping experience to a busy neighbourhood that was missing a one-stop shop.
Described by Craig Brown, JW Filshill’s chief sales and marketing officer, as a “next level KeyStore”, it has a bright open interior featuring custom lighting, open ceiling, modern ceramic tiled flooring and refreshed internal signage. Improved shop flow, sleek chillers and effective merchandising also create a welcoming design for today’s customers.
Another key feature of the store is its extensive Beer Cave - admittedly not a new concept in convenience - but the first of its kind in Inverclyde and a standout service that creates impact for shoppers.
“It was a no-brainer that we’d choose KeyStore More,” said Harry. “We’ve been with Filshill since 2018 and have family who are KeyStore retailers too, so we can bounce ideas off them. However, I can honestly say the support has been exceptional – nothing is too much bother, and they don’t dictate what we should do.”
Harry added that the entire process took around a year, starting with what was essentially a blank canvas. “We’d been looking for a new site for a while as we have another KeyStore More outlet in Grieve Road, just 10 minutes away, so it was important any second store was within easy reach.
“The location is perfect for us and surrounded by houses and flats, there’s a primary school a five-minute walk from the store and a sports centre not far away, so there’s plenty of passing trade as well as local foot traffic.”
“We’re delighted with the outcome and we’re 100% confident sales will continue to grow.”
Sales in the opening week exceeded expectations and are showing strong signs of growth. Harry added: “Having just opened a week or two before Christmas we’re still in the bedding-in stage and dealing with a few things that aren’t quite right, but we’re delighted with the outcome and we’re 100% confident sales will continue to grow.
“We’re obviously getting to know our customers, so going forward we’ll adapt and tailor our range to suit the community’s needs and trial new products and services, learn from what works and what doesn’t, and work with Filshill’s planograms to offer the best range possible,” added Harry.
Brown concluded: “For Harry and Andy to start off the new year with this amazing new store sends a signal to other retailers that investing in your business is the right thing to do - be that a refresh, complete refurbishment, introducing new services or equipment or trying to make better use of social media.
“Kilmacolm Road shows what’s possible when retailers invest in their business and work in partnership with their wholesaler.”
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