Swizzels Minions Sherbet Dip

 British sweet manufacturer Swizzels has added Sherbet Dip to its selection of Minions-branded sweets. 

Each vegan-friendly 23g sachet (RRP 50p) contains Fizzy Orange, Sour Apple and Tangy Berry sherbet flavours, plus a Swizzelstick for dipping. They are available in cases of 36.

Swizzels is eager to tap into the popularity of the sherbet dip category, which has an estimated worth of £3.7M (IRI) and has shown a value growth of 7% (ibid).

The firm will be supporting the launch with a targeted social media campaign in the summer.

The launch follows the 2022 debut of Minions Chew Bags and Minions Chew Bars.