Pasquier Minions promotion

Brioche Pasquier has launched two new Minions-themed on-pack promotions for 2022 which will be running across its Brioche Pasquier Brioche Rolls and PITCH Chocolate Filled brioche snacks.

To celebrate the release of Minions: The Rise of Gru on 1 July 2022, Brioche Pasquier is giving buyers of Brioche Pasquier Brioche Rolls the chance to win the ultimate Retro Party Bundle containing a karaoke machine, space lava projector, mirror ball, a Bluetooth suitcase turntable, vinyl records, a Nintendo Classic Console with games, Kids Space Hoppers, a Fondue Set and a party food delivery.

PITCH Chocolate Filled Brioche snack will offer the chance to win an action packed two-night family Glamping Adventure for 4, including £150 travel allowance, £150 family activity allowance, a selection of retro games, a Roberts Revival DAB Radio, and a pet rock.

Both competitions also have 2,000 instant win Minions prizes to be won, ranging from stationery to tote bags, water bottles, kids backpacks, lunch bags, craft sets, umbrellas and much more!

The promotion will run until 30 September and will be supported by an extensive marketing campaign including in-store and shopper activity, sampling, digital poster advertising, social media advertising and a 16-week social media campaign which will run across Brioche Pasquier’s Facebook, Instagram and Twitter accounts.