HEINZ is launching a new format of HP Lea & Perrins Worcestershire Sauce to help drive purchase.
The Little Tasters clip strip contains three 10ml single-servings of the sauce, mounted on card.
Packs feature a 15p-off coupon to encourage consumers to trade up to the standard 150ml bottle, as well as recipe tips.
Little Tasters are available to retailers in cases containing 24 packs.
Tel 020 8573 7757