HEINZ is introducing a Lea & Perrins Worcestershire Sauce variant of its Baked Beanz.
The limited-edition flavour represents the first time Heinz has brought together two of its leading brands.
The company says the brand cross-over will attract additional buyers to the beans category.
The Lea & Perrins brand was acquired by Heinz as part of its purchase of HP in 2005.
Baked beans and pasta meals are the number one grocery category, accounting for 28% of the total grocery market.
RRP 49p
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